Since social media has emerged becoming well-known a few years back, it has evolved and has been nothing short of stellar. It has managed to use knowledge that incorporates text, audio, video, images & graphics. All of these work seamlessly to supply clients a particular platform to link not only with their liked ones and friends, but with other individual of the similar interests as well; telling them how they are & sharing the same experiences. Social media optimization (SMO) modifies the communication and interaction that absolutely takes place between their target visitors & their businesses. There’re huge pros & cons in the planet of social media. This is because of the fact that it represents a big chance to interact with a teeming crown in the online kingdom. In the meantime, though, it positions the management of the brand of a certain corporation in the hands of the clients. Any difficult opinion might just lead to a negative suggestion of the probable losses and brand name. As computer experts, we actually require maximizing the income & opportunities open to them, they use numerous strategies. Among these social media strategies are exchange rate optimization & the more well-known SEO or Search Engine Optimization. The most proficient of these techniques however, is usually recognized as the (SMO) social media optimization which in consequence carries out a manner of social audit of your website to specify the helpfulness of its social attributes, if there is. It could also help you in gaining to have a concept than might be endorsed or intended on your webpage to make sure that it creates a solar communication supply between the customers & the business and also the viewers to the site. The undisclosed problem is interaction & participation.